The above picture is taken from Google trends and shows changes in the interests of the search phrase ‘content marketing’. But what this is all about and why it became so popular?
In the UK alone the amazing 39.3 Million Adults accessing the internet everyday and even more Digital Marketing Company in Stafford impressive in 2015 76% of adults who bought goods or services on the web.
Now as if this was not enough for you to take the internet and serious content, consider this: a whopping 409 million people viewed more than 22.8 billion pages each month blog.
Now ask yourself this question … ..how whether your company blog looks at this vast arena? Is that something that you are farming to apprentice you to take care of or you have a specific content manager?
Do not worry, in this article, we will explain what you need to know and need to do to take your content to a new level.
How to Determine Content Marketing From Blogging
Businessman hand press icon web button blog
One of the core things that we asked is ‘what is the difference between content marketing and blogging?’
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This is a good question but one of the best definitions I have seen coming out of leading content sites Assure and Convert.com
“Content marketing is a tool used by companies to educate, inform or entertain customers or prospects to create attention or cause behaviors that generate leads, sales or advocacy.”
Ok, so what is blogging? Well one good definition of blogging that I see are:
“A blog (short for weblog) is an online personal journal that is frequently updated and intended for general public consumption.”
So maybe now is a good time to ask yourself if your business or organization doing any marketing content or if you just produce a diary of the various activities of your organization?
How to Use Your Blog For Marketing Content
Now you might get a bit confused at this point how you are involved in content marketing and what vehicle you use to achieve them.
The first part is the understanding that most companies have a system that is already on their website that allows you to engage in content marketing. It is better called ‘News’ section or ‘blog’, and navigation is often displayed in the header or footer of the site.
In simple terms, this is what is known as a Content Management System, and it is a way to create content for the world and tell a story or your business message
Now it is important to keep in mind, the real difference between blogging and content marketing is not the technology you use but how you use the technology and what you do with your content afterwards.
a major shift in thinking can cause your business to new heights, but it is important to recognize that many people use blogging and content marketing terms interchangeably, although two very different activities.
5 Ways Content Marketing Will Help You
Now that we have a clear understanding that blogging and content marketing are two very different activities which often share the same name, it is time for us to see how content marketing will benefit you as a business
- Prioritize Business Content Will Natural 13% ROI Year After Year
The nature of content marketing is all about ‘touch’. In other words, how many times a consumer has experience with your business message before they become customers. Many people refer in marketing as a rule 7.
It is believed that one should look at your company’s message at least 7 times before they will become customers. But actually, this could be anything 6-16 depending on your business, your message and a number of other factors.
However, when you start to create content on a regular basis, we will begin to see changes in the way customers Digital Marketing Company Stafford perceive you. Even now you read the part of Zoogly Media SEO and Content Marketing Strategies.