Battle of the sexes has raged from time immemorial, and we are not going to solve that today – but we have to ask ourselves whether a greater understanding of gender searches Digital Marketing Agency in Bournemouth can help us reach the target market more effectively. If potential customers are looking for a different – and we can start to pick up on patterns – we should be able to use this information to our advantage.
In connection with the importance of this difference can be, there has been very little research done on the topic. It involves analyzing the information that is difficult to capture and measure, and those who have done the research seems to be working from a relatively small sample size.
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However, their results are surprisingly similar. The core of this seemingly conclusion: women are more likely to use a special, long-term search, while men are more likely to ‘accidentally’ find the results they are looking for. But somehow, men are more satisfied with the results they find than women.
Some research also suggests that there are key differences in the types and kinds of information that men and women are looking for, and how they feel.
Men and women use different search – and if we are not accounting for it, it is potentially a major oversight that could mean we lose.
How often MEN AND WOMEN REALLY USE SEARCH?
Pew Research Center – a non-partisan fact American and think tanks that focus public issues and trends Digital Marketing Company in Bournemouth facing the world, has been doing research in this field for more than a decade. While their research is US-centric, their results could potentially apply to the Western world.