As consumers spend more than $ 58 billion over the Thanksgiving weekend, it is clear that the Black Friday and Digital Marketing Agencies Stafford Monday delivered a significant success for many retailers this year.
Behavior of Black Friday and Cyber Monday shoppers
Consumers choose to shop on Black Friday just as likely to govern, assertive and not afraid to take risks to enjoy significant benefits. In other words, this type of shopper is more than willing to queue for hours and even engage in petty squabbles to get their hands on the 70-inch smart TV last.
Black Friday shoppers typically purchased:
Toys and games
home office furniture
Children’s and baby products
Cyber Monday buyers are often more focused on keeping their public image and avoid embarrassing situations or bad. Although still determined to find good deals, they will always prefer to download the latest smart TV online from the comfort of their own home.
Cyber Monday shoppers bought:
personal audio products
Consumer spending in both Black Friday and Cyber Monday actively enjoy shopping and want to maintain the status that comes with wealth and possessions. They make a purchase in all major categories and often share advice and recommend products on their social media platforms.
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Successful retailers throughout Black Friday and Cyber Monday
The majority of consumers who only shopped on Black Friday turned to Amazon to make their purchases. Amazon is not the only retailer to win among this group, with Macy’s and Walmart also attracted a large number of Black Friday shoppers.
Amazon is so popular among Cyber Monday shoppers that many analysts have started to refer to the Amazon Monday. In addition, Cyber Monday buyers are more likely to have a Prime membership when compared to Black Friday only buyer. Target and other retailers that attract Ros Cyber Monday shoppers, but Amazon is the winner for this category of consumers.
As consumers spend in both Black Friday and Cyber Monday has the highest number of Amazon Prime membership, and thus, are much more likely to take advantage of their free shipping option. Costco and Overstock also preferred retailer for groups of buyers.
The most and the most important attributes of the product
Black Friday shoppers usually buy products they perceive as popular, fun, exciting and luxurious. They are also far less likely to care about energy efficiency, dependability, and sustainable production methods.
Cyber Monday consumers preferred luxury products and sustainably produced. Assess the uniqueness, Cyber Monday shoppers are less concerned about the family-friendly, easy to use, or too exciting products.
Consumer spending in both the key events usually buy luxury products, popular and innovative. their purchase decision to focus less on convenience, familiarity and ease of use.
A third core attributes together buyers group-driven mentality is the purchase price. Cyber Monday shoppers are proving to be more price-focused, but all three groups are willing to spend time searching for the best deals possible.
Some key takeaways for future Black Friday retailer marketing
In addition to promoting significant product discounts, standing in the future will be much more dependent on Digital Marketing Companies Stafford the ability to also create a message that specifically draws attention to the key attributes of the products sold.