Search Engine Optimization (SEO) is one of the most searched topics online (with 509 million results). And for good reason:

SEO help your business grow. In fact, 66% of marketers Digital Marketing Company Bath say that the increase SEO and web presence organically grow their website is their top priority in 2017.

We all read the success stories and bizarre news on SEO take the business from zero to thousands of visitors in just a few months.

Andrew Dennis told me that he grew up a website from zero to 100,000 visitors to the site in just 12 months by implementing SEO strategies.

But come on relevant information, updated, and is currently on it’s getting harder.

search engines change their algorithms and processes nearly 600 times a year. That’s nearly twice daily.

new changes to the algorithm means that the old tactics gradual. The process of change and what worked a few years ago could be considered spam today.

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While SEO (as we know) are likely to never go out of style, methods are always moving.

In this guide, we will simplify SEO and give the meat and potatoes of what you need to know for your business rankings in Google.

Let’s get started.

What is SEO (and how it works)
Search engine optimization is a complex assortment of different ways to get your website to rank in the search engines. SEO is not as complicated as the definition of the actual process of applying SEO. Basically, it is optimizing for the search engines.

The real definition of SEO:

SEO is a strategy where you optimize your web pages for organic search results with the results bring good quality, interested traffic to your website to buy your products or services.

Let’s break down what we mean by this definition. SEO is focused on organic search results, similar to how PPC marketing is to focus on the paid search results.

With SEO, the whole purpose is to get your website front and center on popular searches in your industry.

For example, if you sell a social media scheduling tool, you want to rank for a keyword search on search engines related to your industry.

Terms such as: Social media tools, how to schedule social media posts, etc.


These searches are done by real people around the world will lead to a product. And the whole purpose of SEO is to get your brand front and center on their organic listings.

This is fine, but how do you do it?

To understand the process of applying SEO, you need to understand the ranking factors.

What is a ranking signal / factor?

ranking factors are what engines such as Google look to determine what line of content on the first Digital Marketing Company in Bath page and where to look.

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