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We all know that feeling when we opened our tools and see, “I want to add you to my professional network on LinkedIn.”
Over the past few years, LinkedIn has been described as a “sleeping giant” compared to the mainstream of other social media channels for effective recruitment ability, when searching for a new candidate, or grow your business network. However, since Microsoft acquired LinkedIn in 2016, we have seen an influx of 100M users on the platform, reaching a total of 500 million current users. This network is growing and growing rapidly, and users communicate on the network in a new way; sharing more articles and then generate higher engagement, making it a powerful marketing tool for brands.
mundane updates are now a thing of the past! According to Buffer “36% of LinkedIn members are now reading interesting articles they find in their feed, an increase of 20 percent since 2014.” Much higher than the current level of organic engagement on Facebook.
In addition, after the high demand, LinkedIn introduced video to the platform in 2016 that brings users together and allow others to share both experiences or views on specific scenarios. Buffers also stated that “Video of the limited release is getting together 20+ times more than other content.”
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If you’re flicking through the timeline, you will now begin to see the “interest-based” advertising is paid more frequently across the network, this is more or less exactly to Facebook Remarketing!
It’s not just what you post, but even the interface (desktop) is practically the same, and have the same icon located in the same place. The next time you visit the LinkedIn on your desktop, in comparison with it’s own timeline of your personal Facebook to see how parallel them both. This article is directly comparing the two channels in further detail. https://www.diffen.com/difference/Facebook_vs_LinkedIn
But it’s not just the interface layout platform. While scrolling through your timeline LinkedIn, many of you might think, survive, this post is not really relevant to me and is not useful for me, as well as my professional knowledge? Well that’s where you’re wrong, or posting motivational memes will always catch your immediate attention. What this has done is created a fresh sense of perspective across the spectrum that has been opened discussion that does not fully work-related, where professionals are now engaged with each other to find a middle ground by using the same interest based on a particular post.
How do you see the future of LinkedIn Digital Marketing Company Bath forming, and it will sway more towards a social platform of more than one professional?