Why Digital Marketing Will Keep Growing In Importance Through Pandemic.
In recent years we have seen the majority of marketing moved into the digital realm. Many sectors found that Digital Marketing Company Bournemouth digital marketing reach potential customers in a way that traditional methods can not reach. The group found potential customers online is a larger group of people than you might be able to attract locally. Using digital marketing, you can reach a very large audience in a way that both cost-effective and scalable.
Having all the correct digital system in place before the lockdown means you can still communicate with customers and generate sales. So certainly all large dogs will have this system in place, right? Wrong!
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giant retailer Primark sales fell from £ 650m to £ 0 per month as a result of all the shops are shut in Europe and the United States, and does not have an eCommerce store set-up. But for other online retailers, sales in loungewear and sports skyrocketed over the lock. Primark missed by not having the correct digital services in place, with all the focus on the high street.
This shows that the budget is not everything. Companies even with the biggest budgets do not always apply it in the right place. Even with a smaller pot, you can still achieve important. Reading this blog to learn more.
Are We Digital Relying On More Than Ever?
The first weeks of lockdown does not allow any of us to do most of the things we like to do like going out for dinner, drinks etc. However, most of us sit in our homes rely on technology to keep us occupied.
In a recent report, the mobile network provider EE revealed there was an increase of 45% in the use of data for communication services and browsing online, during the months of February to May 2020.
With people confined to their homes so much, there are several ways in which the Internet becomes the focus of life:
Online shopping and delivery services surged at the beginning lockdown with people who are confined to their homes.
Consumption of online services such as Netflix increased for those deprived of their normal way of leisure.
Isolation from colleagues, friends and family mean the increasing importance of video services such as Skype and Zoom.
Social media is seeing a boom in engagement as users are online more than ever before.
Services like Deliveroo and UberEats had their best months in the history of finance.
Popular fitness app Strava use more than tripled.
EE created the chart below, which shows how popular online services (eg Zoom, Strava and Deliveroo etc.) used in their mobile broadband network for the lock.
We were contacted by many companies who want to up their digital presence as a result of the lockdown and only able to physically trade. Of course, the last thing any of us want is a second lockdown, but to have all the correct digital system in place now means that this must never happen again, the business will be better prepared.
The Rise of E-commerce and the Fall High Street
The broader economic impact of the pandemic clearly Covid 19th recession, although economists are divided about what kind of recovery will take place.
Initial damage is evident. A lot of companies have made staff redundant and it is very important how it has hit in a retail store. The main examples include the John Lewis Partnership, Intu Shopping Center, Monsoon, Clarks, and more.
Trouble already brewing in the UK high street, so it could be said this is just to show up on the trend that has seen the UK high street decline over the years, with the pandemic only accelerate the process.
E-commerce will get a greater Digital Marketing Companies Bournemouth share of the retail, which means it will increase marketing for online as well.