Search engine marketing requires an extensive knowledge of search engine optimization guidelines and best Digital Marketing Agencies Southampton practices – which is subject to constant change – along with plenty of time and budget to get the right mix for your business.
We have set up most of the problems common search engine marketing your business can face, so you can avoid the most common pitfalls and maximize your search engine marketing efforts of your business.
Keep up to date with your market and Google’s algorithm
Your ranking in the search engines and traffic that you get from being in a state of continuous change. Your competitors are always working to try to horn in your business website traffic, sales, and market share. At the same time, factors such as the constant changes to Google’s algorithm, behavioral changes in your market, new applications, and new technologies will also have the potential to significantly impact the results of your search marketing.
To protect your search marketing strategy, it is important to keep up to date with market and search engine optimization trends and constantly ready to adapt to new changes if you want to see your search marketing strategy to grow.
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Optimizing your local listings
An essential component of Google’s ever-shifting landscape algorithm including a list of local, mobile optimization and Google Maps. 50% of mobile users will visit the store in one day perform local searches, so if you have not optimized your local listings you seriously damage your search marketing strategy and lose a lot of potential sales.
Quite claim your business’s local listing would not be enough to optimize your search engine marketing. You also need to ensure that you identify and remove any duplicate listings that can confuse your customers and constantly checking to make sure the listing is still sending information to your customers without confusion.
Regularly updated relevant content
A search engine marketing common mistake that many businesses make is forgetting to regularly upload new and relevant content, and updating existing content. Not only your content needs to be relevant, it needs to keep up with ever changing trends of search engine optimization and keyword.
By setting a regular schedule blog posts, articles, images or videos and keep up to date with the current trend of search engine optimization, you will make sure that your search rankings will continue to grow.
Ignoring external backlink
Build a network of high-quality backlinks will help to increase traffic and improve your business reputation with customers and Google, but the search engine marketing tactics that are often overlooked or misunderstood.
Effective link building is achieved by creating a high-quality, timely and relevant content and by developing strong business partnerships with leading local businesses and organizations. It is important to ensure that your link building efforts only use techniques ‘white hat’ so that you avoid having a negative impact credibility and you’re your search rankings decline.
If you want more tips on search engine marketing or you would like some help getting started, contact our Digital Marketing Agencies in Southampton search marketing experts at Digital WhiteCrow today.