The digital landscape forms a large part of business-consumer relations. Due to a variety of Digital Marketing Agencies in Nottingham platforms, people are looking for answers to their queries on the internet. Each platform has specialized, and so does every type of content. However, video content and video marketing is gaining momentum because it can help you strengthen your social media marketing strategy. video content has several advantages such as being visually appealing, among others. Moreover, among all the video marketing platform, YouTube stands out as the most productive platform with over 2 billion unique visitors every month. In addition, 88% of marketers stated that they found success in YouTube marketing. So let’s explore some of the major benefits of a YouTube video marketing to enhance the performance of your e-commerce business.
Key Benefits Of Using Video Marketing
The viewer catches attention
Oxford study shows that the fast pace of the Internet has led people now have an even shorter attention spans. Another study by Microsoft Canada found that the attention span of the average human being has decreased from 12 seconds to 8 seconds. Therefore, to capture the attention of the audience, a provider of digital marketing services using video marketing tool. Video visually attractive and can attract your viewers to watch the video. Thus, it can effectively improve your user engagement.
Consumers Gain Confidence
Generally, people do not buy items the first time they come across it. They do their research, scan the reviews and ratings before buying. Buyers want proof that they can trust your brand. Therefore, marketers should focus on getting the trust of their audience, and video is one of the best ways to achieve them. Using video content with the personal appearance of the leading members of your brand can help you connect more deeply with your customers.
Video is one of the easiest ways when it comes to describing the product or service. Say you launch a new product. When you create a video that shows the benefits and how to use it, you increase the credibility of your brand. 96% of people said that they watch a video that explains to learn about your product or service. Also, 84% of people said they were convinced to buy a product or service after watching the video of the brand. Therefore, using video marketing can effectively improve your conversion rate.
As we can see, the video content can effectively strengthen your overall marketing strategy. Therefore, the digital marketing experts prefer video marketing to promote and improve business performance. Now, let us discuss how the YouTube video marketing can benefit your e-commerce business.
Benefits Of Using YouTube Video Marketing
Great User Base
With more than 2 billion monthly users worldwide, YouTube enjoys a large user base. Through YouTube, you can easily expand your reach and spread awareness about the brand and product. Furthermore, YouTube’s user base is not limited to a specific group of audience. To emphasize this, Fortune God states the following statistical YouTube demographics. 2 billion monthly users made up of the following age groups:
11% belong to the age group of 18 to 24
23% were between the ages of 25 and 34
26% are between 35 and 44
16% are between the ages 45 to 54
8% were 55-64
6% over 64
14% remains undetermined
The above statistics show that YouTube has a dynamic user base of all age groups. Thus, it is safe to say that every business can find a targeted audience on YouTube. An adept YouTube marketing agency can help you create unique and Digital Marketing Companies Nottingham to target audiences and the selected drive engagement.
Second Largest Search Engine
YouTube not only has a large user base. But it is the second biggest search engine and the third most visited website in the world, just behind Google and Facebook.