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Social media landscape continues to change. This can make it difficult to stay on top of the latest social media trends, but it is very important to try and do that if you want to stay ahead of the game and continues to grow user engagement.
If you want to stay up-to-date with the latest social trends, you have to try and find out what people are doing now and how the trend will evolve with time. You may not be able to see into the future, but it never helps to try.
With 2020 just around the corner, here are seven trends of social media to pay attention.
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- LEARN TO USE THE CONTENT mortal
One trend that really took on over the past few years is a mortal content, better known as the “story”. This is arguably began with the advent of Snapchat but has spread to almost all social media platforms out there, including Facebook and Instagram.
The story offers a new way to market your service or product and connect with your audience in a way that feels more personal than public posts. Stories come and go, so not everyone will be able to see them. It adds a sort of exclusivity to the post.
Reports say that marketers are jumping on the game story, so you should too.
- ticktock IS A SLEEPING GIANT
Ticktock has come a long way in the world of social media, and it’s not going anywhere in the near future. A report from Fast Company claims that users spend an average 45 minutes per day on ticktock, more than people even spend on Facebook. It was a lot of traffic, and many of these sites without advertising.
In 2020 you will see more companies and influencers of their brand advertising through the platform. Serve travelers Tiktok user desire for short and fun content that they can digest in a matter of seconds at a time, making it perfect for advertising.
No matter what you think the platform, ticktock will only continue to explode in 2020.
- WILL CONTINUE TO REJECT THE REACH OF ORGANIC
It’s harder than ever to get the organic range from Facebook and Instagram today, and this trend will continue into 2020. Consider Facebook, where the potential for organic growth dropped from 16% in 2012 to more than 2% in 2015. That means many companies and influencers pay to get seen than ever before because, well, they need to maintain.
Instagram has made then attempt to hold the organic growth, including changing how the post appears on the user’s feed (from a chronological corresponds to you to interact with the post). This means pages that do not increase much more likely to be eclipsed by the algorithms.
If you do not want your posts buried by the algorithm, it may be time to consider your brand marketing.
- IT’S ALL ABOUT THE VIDEO
We’ve already seen a video take over all social media platforms, and there is no reason to believe this trend will not continue into the new decade.
Facebook and Instagram feeds tend to be full video, and companies are hiring more and more tactics to make it easy to watch videos. Most social media platforms have hired an auto-play, many companies are catching on to the use of subtitles so that people can watch their videos wherever they are without sound or headphones.
You can do many things with video, even short as found on the ticktock or Instagram Stories. They are more entertaining and more content-rich than the pictures or text. Do not miss the video boom in 2020.
- LIKES IS A THING OF THE PAST
Instagram has been toying with the idea of removing as seen for a while now, and even had to test features in various Digital Marketing Companies Newcastle countries over the last year.