Did you know that Google makes thousands of changes to search algorithms every year?
In June 2019, for example, the search engine giant revealed that they have made more than 3,200 changes Digital Marketing Company in Bournemouth to the algorithm in the previous twelve months. This is equivalent to about 9 changes a day.
While it is often said that the world of SEO is constantly growing, figures like these make clear this level change. Given these developments, it is essential that every business has a SEO strategy up-to-date which recognize the latest trends.
If you’re looking for a future-proof optimization that keeps you ahead of the curve, check out our predictions for SEO trends that will dominate 2020.
1. Footage and On-SERP SEO
Indexing 2. Mobile-First
3. Visual Search
5. Voice Search
What are the top SEO trends for 2020?
1. Footage and On-SERP SEO
Rich snippets and feature has been around for a while now, and both have resulted in considerable changes to the Google SERP (the Search Engine Results Page).
In short, the piece is a kind of Google search results that displays additional information about the page. When we refer to the On-SERP SEO, that means providing content that is optimized for layout change the search engine result pages.
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While the standard Google search results will only include the page title, meta description, and URL, rich snippets provide greater detail. For example, a rich snippet for a recipe may also include a calorie count and the cooking time; for music, perhaps including genre and release date; and for the product, may include the price or star rating.
Not as rich snippets, only the search results with extra context, the pieces appear to appear at the top of the results page above the number one organic search results. Therefore, pieces of very useful features for mobile users, who often need quick answers and not always willing to explore the results. They are also the result of the most frequently communicated to voice search, with voice software typically provides only a single response to the query sound.
A feature piece on Google search results pages.
Google’s emphasis on the pieces come from the desire to provide the searcher with what is called ‘the result of the zero-click’, which is when the user receives an immediate answer to their requests rather than need to click on the link. Given that the piece of automated features take the top spot on Google SERP, they are often very competitive when it comes to ranking. Perhaps more pressingly for SEO, however, the advent of trailer features push organic results on the bottom of the page.
Although not strictly part of SEO, advertising pay-per-click (or PPC) is another marketing technique that needs to be factored into the On-SERP SEO. Like pieces, PPC results appear at the top of the page above the organic search results. You can distinguish them from organic by ‘Ad’ small label that appears on the left of the page URL.
Example PPC results on Google.
With PPC results and features pieces often appear together at the top of organic search, it is clear that the position one in Google may not be worth it once was. After all, it’s possible that you could reach only one position for your website to continue to appear over halfway through the Google SERP.
While one way to overcome this is to start your own PPC campaign, it is by no means the only route to maintain a high ranking position. Fortunately, SEO still has an important role to play!
When fine-tuning for the SEO trends in 2020, you must optimize your content for the side pieces using more traditional strategies to attract organic traffic. One way to do this is to create content that focuses less on include the Digital Marketing Companies Bournemouth and the answer user questions. Try using a tool such as Answer The Public to identify keywords that are related to the question of targeting within headings and subheadings.