Who can you trust? How can you choose the right one? How can you guarantee that they will do a great job? What if you hire the wrong?
Do not be afraid, because since the Digital Marketing Agencies Newcastle end of 2015 we have seen north of $ 30M in digital marketing jobs and help thousands of companies connected to the digital marketing provider that we have examined and know will do a fantastic job for them.
Along the way we have helped many people, and companies, as you know who to work with. It’s never easy, but possible.
So for the sake of spreading knowledge and help you make better decisions about who to hire, whether you do it through the Credo or not, this is the lesson we have learned in recent years about how to make the right decision about which company to hire marketing.
cultural matters (a lot)
One of the most underrated part of choosing the right marketing (or really, anything outside) fit the company culture. This is especially true when you think about the long-term engagement to drive real growth in your business.
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When I say “culture”, I do not mean that they look like you, or also enjoy ping pong at the office.
Culture is a way of working, alignment in how you do things and how you prioritize the work. If your agent is very bullish on Facebook ads, but your C-suite can not believe that Facebook is a viable marketing channel, then engagement will fail.
Similarly, if you are marketing team is a decent-sized with lots of moving parts that are planning to work a month in advance but your consultants like to work in an “agile” way (that is, there is no strategy) will grate on your team and the project will not be into long-term success unless they change their work style.
Culture is more important than we all thought, so the screen for it to ask questions about their work style as well as measure of your interaction (which they are well spoken? They are located? Do they come on time for the meeting?) With them if they are suitable.
terms of domain expertise
depth expertise with the marketing channels that you need is very important when signing up with a marketing company. It should go without saying, but we have too often seen the company do not go with a company that Credo referring them to because they pitched their agency today (which do another channel) perform a new channel as well. The worst mistake I have seen in this area will actually with someone nephew / etc because “they are good with computers”.
You may laugh, but you’d be surprised how often this happens especially with small businesses.
When you decide who to hire, play close attention to their expertise, both expressed and implied by the client and how they speak, and pay attention to asking you questions more in your business and your site around.
They are people who want to strongly consider.
terms of business model expertise
If you rent, you are running or working for a business. At the end of the day, the business survive if it can make money and make customers happy.
If you hire a marketing providers, particularly providers of SEO, you need to determine how deep experience and knowledge of their business models. It can be very easy to get caught up in “we need more links” or “we need a blog post”, but at the end of the day you are building a business and any activity performed must map towards your business goals.
With the acquisition is paid, the knowledge of how you make money and reasonable conversion rates and spending levels that will hopefully help you speed up the curve to grow your revenue through the channels.
Agents or consultants with experience with your business model can not only help you fix what is not working, but it can also help you prioritize (or work on themselves) the highest leverage activities first before moving on to another area.
They swing your right project
You deserve to be heard and your Digital Marketing Companies Newcastle desire for the type of project you want to deserve to be heard.
