While it’s fair to say that internet marketing has certainly had an effect on offline commerce figures, the comparisons are not directly provided for the simple reason that the internet has opened up huge new markets that weren’t feasible before it was born. this ‘information superhighway’. . The interactive nature of Internet marketing and the low costs involved in distributing information and media to a global audience, makes it a very attractive platform for any business model, regardless of size. The latest figures from credit card companies report a turnover of $ 15 billion from Internet sales in the last year, and that is increasing rapidly. It is therefore not surprising that internet marketing budgets are taking a larger slice of the advertising pie and that the number of people making a living directly from internet marketing is skyrocketing.

Internet marketing brings together all the creative and technical aspects of the Internet, including design, development, advertising, and sales, and the techniques used in Internet marketing include search engine marketing, email marketing, affiliate marketing, online advertising, and more recently, social media. marketing methods used in blog marketing and viral marketing PARAMARKETING.

Internet marketing is the process of creating, growing, and promoting a business or organization through any online activity, including websites, blogging sites, article marketing, press releases, online market research, marketing by email and online advertising. To fully understand the enormous benefits that the Internet marketing process offers, it is difficult not to make comparisons with offline marketing methods, but you have to remember that one does not replace the other. Internet marketing and offline marketing will have an important role to play in the future of any business, assuming it is not based exclusively on the Internet. Let’s now look at the benefits that Internet marketing offers.

Low cost

Since the Internet can be seen as a “free for all” activity center where information is freely shared with all interested parties, the cost of the overall Internet marketing strategy is relatively low. Aside from the obvious expenses incurred in running a website, a large proportion of the budgets set aside for internet marketing will normally be absorbed by services and resources that offer expertise in the various marketing techniques that fall under the umbrella of internet marketing. . For example, search engine optimization plays an important role in positioning a website in search engine rankings and larger organizations often employ the services of a search engine optimization company to carry out this task. Similarly, there are Internet advertising agencies available to handle all aspects of online advertising. Smaller businesses or individual marketers can run their own search engine optimization and advertising campaigns and would only need a budget of a few hundred dollars for marketing software tools. Either way, the total cost of internet marketing is much lower than the cost of a similar offline campaign.

Work from anywhere

All activities that fall under the banner of internet marketing can be easily organized from a laptop. Most communication is via online contact forms, email, or instant messaging, and payments for items such as website hosting, internet marketing software tools, and resource fees can be paid online with a card. of credit. Website design and management is also another area of ​​internet marketing that is easily managed from a laptop. The versatility of the ‘laptop’ means that these tasks can be performed from anywhere and therefore those involved in the internet marketing fraternity can easily work from a simple home office, or even when away from home. . Commuting to work is totally unnecessary.