India Sanitary Napkin Market was valued US$ XX Mn in 2019 and is estimated to reach US$ XX Mn by XX % during the forecast period.

The report includes the analysis of impact of COVID-19 lock-down on the revenue of market leaders, followers, and disrupters. Since lock down was implemented differently in different regions and countries, impact of same is also different by regions and segments. The report has covered the current short term and long term impact on the market, same will help decision makers to prepare the outline for short term and long term strategies for companies by region.

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Increasing awareness regarding personal hygiene among females, uplifting incomes and the availability of sanitary napkins at an affordable price is another factor boosting the market growth. Government and NGO entities have been taking various initiatives and workshops towards educating females about the importance of personal hygiene. The penetration rate of the sanitary napkins market was 24% in 2019 which is expected to grow to 42%. However, high costs, lack of knowledge and lack of disposal facilities are limiting the growth of India sanitary napkin market.

Disposable menstrual pads held the major share in India sanitary napkin market. On the contrary, Disposable menstrual pads use chemicals like dioxins, furans and fragrances which causes health issues and cannot be recycled and takes hundreds of years to degrade. Looking at this consequence biodegradable menstrual pad will gain popularity in future. Cloth menstrual pads are being used majorly by the rural female population. Cloth menstrual pad to show stagnant growth throughout the forecast period.

India Sanitary Napkin Market Segment Analysis:

Supermarkets & hypermarkets segment dominated the market in 2019 and expected to show a similar trend in the forecast. The wide availability of different types of products in the supermarket and hypermarket chains followed by the inclination of consumers towards these channels for the purchase of feminine hygiene products drives the segment growth. Pharmacies are the second leading distribution channel, whereas the online segment will grow at a fast rate during the forecast period. An upsurge in the e-commerce industry in India to fuel growth to online segment.

India Sanitary Napkin Market Regional Analysis:

The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding India sanitary napkin market dynamics, structure by identifying and analyzing the market segments and project the market size. Further, the report also focuses on competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address questions of shareholders to prioritizing the efforts and investment in the near future to emerging segment in India sanitary napkin market.

India Sanitary Napkin Market, Key Highlights:

• India Sanitary Napkin Market analysis and forecast, in terms of value.

• Comprehensive study and analysis of market drivers, restraints and opportunities influencing the growth of the India Sanitary Napkin Market

• India Sanitary Napkin segmentation on the basis of type, source, end-user, and region (country-wise) has been provided.

• India Sanitary Napkin strategic analysis with respect to individual growth trends, future prospects along with the contribution of various sub-market stakeholders have been considered under the scope of study.

• India Sanitary Napkin Market analysis and forecast for five major regions namely North America, Europe, Asia Pacific, the Middle East & Africa (MEA) and Latin America along with country-wise segmentation.

• Profiles of key industry players, their strategic perspective, market positioning and analysis of core competencies are further profiled.

• Competitive developments, investments, strategic expansion and competitive landscape of the key players operating in the India Sanitary Napkin are also profiled.

The report has considered the base year of 2019 and past four years trend. 2020 figures are at actuals, however due to different dynamics of year 2020, market forecast is not only dependent upon 2020, but on the basis of 2016-2020.

Scope of the India Sanitary Napkin : Inquire before buying

India Sanitary Napkin , by Product Type:

• Disposable Menstrual Pads

• Cloth Menstrual Pads

• Biodegradable Menstrual Pads

India Sanitary Napkin , by Distribution Channel:

• Supermarkets and Hypermarkets

• Pharmacies

• Convenience Stores

• Online

• Speciality Stores

• Others

India Sanitary Napkin , Key Players

• P & G

• Energizer

• Charmer

• Johnson & Johnson

• Unicharm

• Kimberly-Clark

• Emami, Ltd.

• Mankind

• Edgewell.

• Saathi Eco Innovations India Private Limited

• Unicare International


• Go-Girl

• Sanitary Napkin Incinerator

• Saral Design Solutions Private Limited

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