Depending on the type of clothing and fashion style that you offer in your store, make no mistake, you MUST do your best to make the store … at the very least, comfortable.
I have personally walked into stores that I really dislike. The clothes here, the torn or uninstalled shelves there, the randomly arranged blouses, skirts and pants all mixed up on the shelves and piles of documents lie (supposedly) hidden from incoming customers. Because the table or counter (depending on how you really want to look at it) had the back facing the door, it was hard not to see the piles of ‘things’ underneath it.
Such a retail establishment could stick to the defense that they were selling CLOTHING and they don’t need to put too much money and effort into decorating the store (which they are NOT selling), customer impressions count when they walk in. Of course, the clothing store is simply based on the loyalty of returning customers, family and friends, there should be minimal effort to organize the store.
Of course, outdated physical and used clothing store remain oblivious to the changing trend and increased customer demand, they can continue to serve the old school, there is no other option for other more competitive sectors of the fashion industry. . If you want to stay in the game and maybe win it, you have to improvise in some way.
Keep it organized, use proper shelving systems: when customers walk around the point of sale, they generally find blouses with blouses, T-shirts with T-shirts, dresses with dresses. It could potentially drive the customer crazy with frustration if they found everything hanging in the same place when they are short on time. And do you know what an impatient and frustrated customer will do? Yeah my guess would be as good as yours … they’d go out and never come back in, unless someone was persuading them too or the store was selling something they can’t find anywhere else. Not even on eBay or the Internet.
Customer Impressions Count – When we shop, we want to feel appreciated and respected. Paying close attention to the appearance of your store gives them that. That they cared enough to put that pretty picture on the wall. That meant something to you that you had the store properly organized. It is always something as simple as that customers find value in their shopping experience when they buy something in a store, be it a clothing store or a DIY store.